Business: Vera Bradley is a leading designer, producer, marketer and retailer of stylish and highly-functional accessories for women. Their products include a wide offering of handbags, accessories and travel and leisure items. Over their 32-year history, Vera Bradley has become a true lifestyle brand that appeals to a broad range of consumers. Their brand vision is accessible luxury that inspires a casual, fun and family-oriented lifestyle. They have positioned their brand to highlight the high quality, distinctive and vibrant styling and functional design of their products. Frequent releases of new designs help keep the brand fresh and their customers continually engaged. Their customers span generations and include young girls, teens, college students, young professionals, mothers and grandmothers. Their broad product offerings enable their customers to express their personal style in all aspects of their lives, whether at the beach, a weekend getaway, school or work.