Business: is a global leader in the multi-channel direct marketing of consumer products in the fitness, health and beauty and housewares product categories. Thane's distribution channels in the United States, and through its over 180 international distributors and strategic partners, in 80 countries around the world, include direct response TV, home shopping channels, catalogs, retail, print advertising, credit card inserts and the Internet. Thane develops and acquires products, arranges low-cost manufacturing (primarily off shore), and then markets and distributes its products through its various distribution channels. Thane believes that its management of each facet of this process enables it to maximize the return on investment on its products and create profitable products for target markets.