Business: Manchester United plc is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 134-year heritage they have won 60 trophies, enabling them to develop what they believe is one of the world’s leading brands and a global community of followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and matchday. They attract leading companies such as Nike, Aon and DHL that want access and exposure to their community of followers and association with their brand.