Business: Fomento Economico Mexicano S.A.B. de C.V. (FEMSA) is a diversified company that has grown from a brewer into a leading company with soft drink, juices, water and retail operations. The Company participates in the beverage industry operating Coca-Cola FEMSA, a public bottler of Coca-Cola products. The Company participates in retail trade through FEMSA Comercio, which is part of the Proximity Division and of which OXXO, a small-format stores chain, is a part of; a Health Division, which includes pharmacies and related activities; and a Fuels Division, which operates the OXXO GAS service station chain. The Company also holds Shares in Heineken and runs a Strategic Business unit.