Business: Exceed Company Ltd. Exceed is one of the leading sportswear companies in China, and the first Chinese sportswear company listed in the United States. Their business consists in the design, development and wholesale of footwear, apparel and accessories under their own brand, Xidelong, in China. They have three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding, canvas, tennis and outdoor footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Their distribution network consisted of 4,724 retail locations, which are operated through 22 third-party distributors. Their products are available in 30 provinces and municipalities in China.